[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/golhk.cz\/nakupy-si-naplanujte-a-nekupujte-zbytecnosti\/#Article","mainEntityOfPage":"https:\/\/golhk.cz\/nakupy-si-naplanujte-a-nekupujte-zbytecnosti\/","headline":"N\u00e1kupy si napl\u00e1nujte a nekupujte zbyte\u010dnosti","name":"N\u00e1kupy si napl\u00e1nujte a nekupujte zbyte\u010dnosti","description":"Spot\u0159ebitel m\u00e1 hlavn\u00ed slovo v marketingov\u00e9m pr\u016fmyslu. Jsou na to metodiky, jak otestovat spot\u0159ebitele, ale kone\u010dn\u00e9 slovo m\u00e1 stejn\u011b on. Marketing je pro laika obrovsk\u00e1…","datePublished":"2020-04-20","dateModified":"2020-04-20","author":{"@type":"Person","@id":"https:\/\/golhk.cz\/author\/#Person","name":"","url":"https:\/\/golhk.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"golhk.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/golhk.cz\/wp-content\/uploads\/img_a376626_w4432_t1588154987.jpg","url":"https:\/\/golhk.cz\/wp-content\/uploads\/img_a376626_w4432_t1588154987.jpg","height":0,"width":0},"url":"https:\/\/golhk.cz\/nakupy-si-naplanujte-a-nekupujte-zbytecnosti\/","about":["N\u00e1kupy"],"wordCount":470,"articleBody":"Spot\u0159ebitel m\u00e1 hlavn\u00ed slovo v marketingov\u00e9m pr\u016fmyslu. Jsou na to metodiky, jak otestovat spot\u0159ebitele, ale kone\u010dn\u00e9 slovo m\u00e1 stejn\u011b on. Marketing je pro laika obrovsk\u00e1 nezn\u00e1m\u00e1. Je spousta lid\u00ed, kte\u0159\u00ed se zab\u00fdvaj\u00ed v\u00fdzkumem a hled\u00e1n\u00edm nov\u00fdch potravin chu\u0165ov\u011b obohacen\u00fdch tak, aby z\u00e1kazn\u00edka zaujaly. Proto\u017ee \u010d\u00edm v\u00edce nakoup\u00edme, t\u00edm vy\u0161\u0161\u00ed zisky v\u00fdrobc\u016fm p\u0159in\u00e1\u0161\u00edme. Jsou vynakl\u00e1d\u00e1ny obrovsk\u00e9 v\u00fddaje na testov\u00e1n\u00ed vzork\u016f, jak z\u00e1kazn\u00edk p\u0159ijme novou potravinu a zda ji t\u00edm p\u00e1dem i nakoup\u00ed. Potravin\u00e1\u0159sk\u00fd pr\u016fmysl je velk\u00fdm molochem. Je na n\u011bho vyv\u00edjen tlak na to, aby z\u00e1kazn\u00edci mohli nakupovat zdrav\u00e9 potraviny. Ty te\u010f let\u00ed a popt\u00e1vka po nich se zvy\u0161uje. Nen\u00ed probl\u00e9m vyrobit potravinu bez konzervant\u016f a dob\u0159e ji zabalit t\u0159eba ve vakuu, aby se tam nehromadily ne\u017e\u00e1douc\u00ed mikroorganismy. Jen\u017ee, kdy\u017e takov\u00fdto zdrav\u00fd produkt otev\u0159ete, mus\u00edte ho spot\u0159ebovat hned. Nelze ho skladovat v lednici tak, jak je b\u011b\u017en\u00fd z\u00e1kazn\u00edk zvykl\u00fd uschov\u00e1vat nap\u0159. na\u010dat\u00fd sal\u00e1m 3 nebo 4 dny. Sal\u00e1m v lednici vydr\u017e\u00ed, proto\u017ee je z\u00e1soben konzervanty a my jsme na to vlastn\u011b u\u017e zvykl\u00ed. A to, \u017ee cokoliv na\u010dat\u00e9ho uschov\u00e1me v lednici a klidn\u011b se k tomu vr\u00e1t\u00edme za t\u00fdden a potravina vypad\u00e1 st\u00e1le jako \u010derstv\u00e1, n\u00e1s u\u017e ani nezaraz\u00ed. Tak\u017ee zde m\u016f\u017ee nastat probl\u00e9m pr\u00e1v\u011b se zdrav\u00fdmi potravinami, kter\u00e9 konzervanty neobsahuj\u00ed. Z\u00e1kazn\u00edci na to nejsou zvykl\u00ed a pokud potravinu, kter\u00e1 \u00e9\u010dka neobsahuje, pohod\u00ed op\u011bt v lednici na p\u00e1r dn\u016f, dovedete si p\u0159edstavit, co to s takov\u00fdmto produktem ud\u011bl\u00e1. Je t\u0159eba m\u00edt na pam\u011bti nejen v\u00fd\u017eivov\u00e9 hledisko, ale i hygienick\u00e9. To, \u017ee vydr\u017e\u00ed, je d\u00edky konzervant\u016fm. Proto je t\u0159eba za\u010d\u00edt a pokra\u010dovat s p\u0159ev\u00fdchovou z\u00e1kazn\u00edk\u016f tak, aby p\u0159i n\u00e1kupech zdrav\u00fdch potravin p\u0159em\u00fd\u0161leli o tom, \u017ee tyto maj\u00ed zkr\u00e1cenou dobu trvanlivosti. P\u0159i n\u00e1kupech dbejte na \u010derstvost a kvalitu surovin. D\u00e1vejte p\u0159ednost produkt\u016fm z va\u0161eho bl\u00edzk\u00e9ho okol\u00ed nebo alespo\u0148 regionu. Rodinn\u00e9 n\u00e1kupy pl\u00e1nujte, pi\u0161te si seznamy a p\u0159ed odchodem do obchodu je je\u0161t\u011b p\u0159ekontrolujte. Vy\u0161krtejte ty, jich\u017e m\u00e1te dostatek, nekupujte do z\u00e1soby v p\u0159\u00edpad\u011b, \u017ee je v z\u00e1ru\u010dn\u00ed lh\u016ft\u011b nestihnete spot\u0159ebovat. Ka\u017ed\u00e1 nespot\u0159ebovan\u00e1 a vyhozen\u00e1 potravina je v\u00fdsm\u011bchem lidem, kte\u0159\u00ed trp\u00ed nouz\u00ed a nedostatkem potravin. M\u011bjme to na pam\u011bti v\u017edy, kdy\u017e nakupujeme. Kupujme tolik, kolik jsme schopni sn\u00edst.                                                                                                                                                                                                                                                                                                                                                                                                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